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With Keep On, Southern Avenue reaches out to a new generation of soulsters while preserving the tradition of Stax and Memphis soul. These songs flow deep down into our hearts and bones.
Named after a famed street in Memphis, Tennessee, that ends at Soulsville, USA, Southern Avenue is a unique blend of musical backgrounds, and cultures, that come together in a phenomenally sounding unit.
—American Blues Scene
On their self-titled 2017 debut album, the boundary-breaking Memphis combo Southern Avenue sparked a one-band musical revolution, embodying an effortlessly organic soul, blues, and R&B fusion that reflects the band members’ diverse roots as well as their deep commitment to their chosen style. On their second album Keep On, released in 2019 via Concord Records, the dynamic outfit expands its gritty musical vision to embrace new musical challenges and a more expansive creative vision.
Southern Avenue is a prodigiously talented set of young musicians who bring their individual backgrounds and wide-ranging musical interests to the table to create music that carries the Southern soul legacy into the twenty-first century. They have honed their electrifying live show through extensive stage and studio experience. Since the release of their debut, Southern Avenue has played in over a dozen countries and wowed audiences at such festivals as Bonnaroo, Firefly, Electric Forest, and Lockn’.
Guitar phenom Ori Naftaly originally built his reputation in his native Israel before joining forces with deeply expressive Memphis-bred singer Tierinii Jackson and her subtly powerful drummer sister Tikyra Jackson. The band’s lineup is rounded out by versatile keyboardist Jeremy Powell, an early alumnus of Stax Records’ renowned music academy.
Keep On brilliantly captures Southern Avenue’s combustible chemistry, with the emotion-charged energy of such distinctive originals as “Whiskey Love,” “Savior,” “Too Good for You,” and “We Are Not So Different” reflecting the players’ evolving talents as well as the influence of the extensive roadwork that they’ve invested in the band. The musicians recorded the album with producer Johnny Black (Jessie J, Daughtry, Estelle) at Memphis’s legendary Sam Phillips Recording, with guest appearances by seminal Stax Records artist William Bell, noted Memphis musician Gage Markey (who serves as guest bassist on most of the album), and a horn section comprised of Art Edmaiston (JJ Grey & Mofro, Gregg Allman) and Marc Franklin (The Bo-Keys, Gregg Allman).